Dear All-
The Marketing Department is pleased to announce the first-ever television commercial for Florida Cancer Specialists & Research Institute. It is a 30 second commercial entitled "Our Heroes", which we shot last week. In addition to the production of this one commercial, we have now several hours of outstanding video footage and literally hundreds of still photos that will be archived in our photo and video resource libraries. These elements can now be leveraged for other projects - such as print materials, ads, website, and other online marketing.
Featured in this commercial are eight of our actual patients... men & women, old & young, from various ethnic backgrounds... all united in the fight against cancer. I can't tell you how inspiring these patients are - and how grateful they are to the doctors and staff at FCS. They told me over and over how much they loved their doctors... and I got lots of hugs that were ultimately meant for you!
Meeting these eight people and hearing their stories of struggle and hope literally changed my life - and I know that audiences who see our commercial will be affected by their joy and determination.
Please let your staff and patients, your families and friends, and your colleagues know that they can watch our commercial during the Olympics, which begin Friday and continue through Feb. 28. Here are the stations and programs on which the commercial will air... and thank you for all your support and for recommending such outstanding patients to participate in this project.
The commercial will air during the Olympics Opening Ceremony (tomorrow night), during the Today Show the weeks of Feb. 15 and 22, and during the late night wrap-up of the Olympics with Bob Costas for the weeks of Feb. 15 and 22 on the following stations:
TAMPA & SARASOTA AREAS - WFLA (Ch. 8)
FT. MYERS & NAPLES AREAS - WBBH (Ch. 2)
The commercial will also air on the following station:
FT. MYERS & NAPLES AREAS - WZVN (Ch. 7) - during Good Morning America and the 7PM news - weeks of Feb. 15 & 22